Senior Creative Producer
As a Senior Creative Producer, I organize, develop, design, manage, and drive our Global Employer Brand content strategy at Appian Corporation. I communicate on a global scale with Appian teams to create Employer Brand content that attracts and retains top talent. In addition, I manage our career social media channels and career site from both an editorial and visual perspective.
Career Site Management -Hiring Hubs Project
To provide more visibility to candidates on where we mainly hire, I partnered with stakeholders across US, Australia, Mexico, India, and London to create landing pages that spoke to the culture of each office. This included facilitating photoshoots in each area so authentic employee imagery could accompany the blogs, employee testimonials, job openings, videos and more on each page. I’ve provided a few images from the the final outcome of this project.
Appian Careers Site Project.
This has been an ongoing project throughout my career at Appian, updating our career site with net new imagery and messaging. I photographed and edited all the images you see on the site as well as created layouts and overall flow and design of the page for accessibility on all devices.
Social Media Management and Creation
In my role, I fully manage the content process.
Content Strategy
Content Calendar Management
Content Design
Content Messaging
Content Launching (AppianLife LinkedIn, Instagram, Facebook)
I’ve grown the social on Facebook and Instagram following by 63%.
In partnership with Corporate Social Media Manager, we have surpassed 75,000 total followers on LinkedIn. Under 30,000 at the start of my career in 2020.
Employee Resource Group-Heritage Video Series.
I worked with employees to share their culture/heritage story. I fully edited and published each video in the series.
See all the videos on the Appian Youtube channel.
Employee Advocacy Program
Our team fully developed, designed and created our new internal employee advocacy program, AppianActivate.
Program Conception
Program Structure & Design
Program Management
Content Design
Content Messaging
Program Launching
The overall goal of the program is to support employees in building their personal brand, position them as experts in their subject matter/Appian culture, and give them confidence in sharing knowledge.
Campus Recruiting Video Series.
Our team helped plan, execute and publish a series of Campus Recruiting Videos for the Fall 2024 Campus Recruiting Season. It highlighted several full time appian employees who joined Appian right out of college. See all the videos on the Appian Youtube channel.
Global Recruitment
Marketing Campaign-Chennai and Mexico City
These were two huge projects the Employer Brand team took on in an effort to boost recruiting efforts in the new Appian office’s in Chennai and Mexico City. As the content producer on the project, I globally facilitated
/coordinated the photoshoots for these ads with employees, wrote the creative copy and designed the layout of the ads. I also created a full landing page detailing what it would be like to work in the two regions, blogs about the interview process, and open job roles for candidates to browse. We also launched paid advertisements and organic social media for roles in Chennai and Mexico.
Chennai and Mexico City Videos.
Our team rallied employees, script planned, aided in executing these videos. In partnership with the Corporate Marketing Design team, these videos came to life to attract top talent to Appian.
About Appian Video.
My team gathered a diverse employee group, scheduled employee interviews to align with all stakeholder schedules, script planned, communicated interview guidelines to help prepare the employees for the shoot day and presented interview questions to the interviewees during interview days.
Recruitment Marketing Advertisements.
Throughout my career at Appian, I’ve made 100’s of campaign advertisements that have been used to recruit talent to Appian. Big Advertising Campaigns Include:
DC Splash Campaign
Chennai Ad Campaign
Geofencing/Targeting Location Ads
More Project Highlights:
I’ve also designed campaign ads, in person event materials, infographics, and merchandise for the company.
Work to Impact Video
My team led the entire execution of this video to share one of our company values and EVP Pillar at Appian: Work to Impact. I gathered employees from the business who embody this value to their core, learned about the great stories they had to share, interviewed them during shoot day, and communicated my creative vision to the marketing team to execute on the video
More video.
Below are other videos I have executed for the company highlighting our interview process and employee resource groups.